Co-founders of firstmovr and CPG veterans Oskar Kaszubski and Chris Perry drop in for the latest CPG Scoop discussion with Risa and Jennifer. Oskar and Chris discuss how the 'The Sea' and 'Insanity' are great descriptors for the tumultuous, yet maturing, ecommerce space. They expand on how the crazy commerce waters have required different types of sailors and skills, and despite that turbulence there is progress being made in making sense of, and even simplifying, the insanity. Predictions dropped for the future of CPG include a re-envisioning of metrics, truly digital first portfolios, natural language processing, and a massive shift of who's in and who's out in the broader ecommerce game. And it's not ALL business; Chris and Oskar expand on their new hobbies and forays that include commerce karaoke and preparing for growing cucumbers in space!