March 14, 2023
Drew Ingram: Director of Portfolio Media Strategy, Pepsico
Drew Ingram from the Frito Lay Media Team joins Risa and Jennifer on the Scoop. The conversation covers a ton of ground---from discussion about balancing retail performance with brand goals, making magic while being efficient, aligning measurement to clear campaign objectives, and how at the end of the day culture eats strategy for breakfast. Drew uses the word 'developing' to describe the constant disruption CPG ecomm is undergoing, how that requires a relentless and passionate team leveraging the right contextual moments, and how consumers will follow the path of least resistance in the constant innovation of ease of use moments.
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