Jessica Bernheim: Sr. Director of Marketing and Strategy, Daring Foods

Jessica Bernheim, Sr. Director of Marketing and Strategy at Daring Foods, joins Jennifer and Risa on the latest episode of CPG Scoop!

Previously, Jessica was Head of New Product Development at Upfield, the largest plant-based food company in the world. In that role and in her previous brand manager roles, she has launched a number of new products including Country Crock Plant Butter, which became a category leader in just a few years. Prior to that she was a management consultant at EY-Parthenon, where she worked on corporate strategy projects and commercial due diligences.

In her current role at Daring, she is responsible for developing the strategic framework that determines which categories they launch into. She works closely with the team as they go from concept to trial to launch and develops the sales materials used to sell-in the product to retailers. She works closely with Daring’s marketing team to define their target consumer and key messages, and she leads consumer research for the company.

Our favorite takeaways from this episode with Jessica:

• How early stage companies will be impacted by inflation
• Daring’s role as a next-gen plant-based powerhouse
• Why she believes consumers are going to be more careful about spending in 2024