Joe Rotondo: Founder & CEO, Smearcase

Joe Rotondo joins Jennifer and Risa on the latest episode of CPG Scoop!

Joe is the Founder & CEO of Smearcase, the first frozen cottage cheese ice cream (FroCo) on the market. Smearcase is the most protein-dense ice cream on the market with over 40 grams of protein per pint and boosted with collagen. Launched in July 2024 in NYC, Smearcase has quickly expanded to over 60 stores in the tri-state area and is set to debut in Sprouts and Whole Foods in 2025. 

Joe’s entrepreneurial journey began in college, where his transition from exercise science to apparel designer inspired Rocky Clark, a luxury sustainable denim brand. He is a passionate advocate for product innovation, branding, and entrepreneurship and won the title of "Best Bagel of NJ" in 2018. Joe proudly ran the 2024 NYC Marathon earlier in November, channeling the same drive that fuels his groundbreaking ventures.

Our favorite takeaways from this episode with Joe:

• Community engagement is crucial for CPG marketing success. When your values are at the forefront of your relationship with those in your community, you will see a magnetic connection start to form.
• Building a unique brand requires innovation and disruption. If you're looking to get into CPG, find your niche and get really clear on how you're going to be different to drive that unique value proposition. 
• We're just starting to scratch the surface on what personalization in food supplements can be. Consumers need to continue to learn what works for them. Be mindful of the noise that's out there, but don't just be a follower.