Sept. 20, 2022
Josh Kovacs: Shopper Activation Lead, Meta
This episode of the CPG Scoop features Josh Kovacs, Shopper Activation Lead, North America at Meta. Josh shares his insights on approaching commerce in these “transformational” times with a mindset that is both partnership-oriented and nimble. He joins Jennifer Silverberg and Risa Crandall to discuss the need for a deep understanding of shopper behavior, as well as the platforms and technologies that can help facilitate direct consumer engagement.
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