Matt Bunce: Vice President/COO, Whoa Momma Protein

Matt Bunce joins Jennifer and Risa on the latest episode of CPG Scoop!

Matt has 18 years experience in CPG R&D from Fortune 500 to B2B to Consulting and Startup. He is passionate about CPG, Food and R&D. His dream is to help businesses grow through making happy customers. Matt grew up lower middle class, first-generation college grad, grandparents immigrated from Europe. 

Matt started his entrepreneurial journey in middle school buying gum in bulk and selling during class for 3x the cost. When he was old enough, he began mowing lawns in high school before starting his first job at a pizza shop where he landed in the ER from a meat slicer incident. 

Matt has been with Whoa Momma from the beginning. He started as a consultant in 2019 and reformulated for scalability and quality, did trials and finalized flavors until taking a pause during Covid. After receiving an SBA loan for capital to launch, Whoa Momma Protein entered 300 retail locations in 2024. Matt became part owner in 2024 and developed several new innovations to fill the pipeline for the next 3-5 years. If all goes well, their next big launch will be with popcorn in January 2025!

Our favorite takeaways from this episode with Matt:

• You have to get in front of your target customers, and that's the hardest part of marketing. It's trial and error, but getting in front of the right customers is a real challenge.
• Grocery has a real opportunity to start to dedicate sections to new brands so consumers know exactly where to go. Consumers can then see what's new and get really excited.
• Any entrepreneur needs to understand what their strengths and weaknesses are. Making those changes could potentially double or triple business just from implementing some of those changes.