Mert Damlapinar, Principal of CPG Business Consulting, Digital Commerce Acceleration at EPAM Systems, joins Jennifer and Risa to talk about the impact and evolution of Channel-less Commerce as we head into 2023. Mert also talks about his career journey that has spanned biotech to CPG, and included leadership roles at Loreal, Mondelez, Sabra / Pepsico, and Cibo Vita to name a few. Mert has published TWO books showcasing his learnings from his career in accelerating sales growth & digital transformations, and is working on a third.