Michael Reda: Head of eComm, Digital, Design & Insights, T. Marzetti Company

Michael Reda, Head of eComm, Digital, Design & Insights at T. Marzetti Company, joins Jennifer and Risa on the latest episode of CPG Scoop!

Michael has a CPG focused career over the last 15+ years with diverse experience on client side, agency side and sales side which gives him a unique view of things having sat across just about every seat at the table.  He loves the pace of change with digital and eComm but believe the brand & consumer is always at the core.  His super-power (he thinks) and a key to success to date is avoiding the pitfalls of the shiny objects!

Our favorite takeaways from this episode with Michael:

• "Transcendent" is not a word he uses on a regular basis, but "surpassing the ordinary" perfectly describes that there is so much going on in the industry.
• The power of making sure that the consumer is seeing consistency and cohesion across physical and digital touchpoints is exponential.
• In 2024, we will continue to see the growth of retail media and the convergence of media into retail media. What else will these big retailers continue to do to grow their media sector?