Michelle Sweezey: Digital Marketing & Analytics Manager, Massimo Zanetti Beverage USA

Michelle Sweezey of Massimo Zanetti Beverage joins Jennifer and Risa on the latest episode of CPG Scoop!

A self-proclaimed numbers nerd, Michelle is passionate about analytics and testing new technologies. Michelle serves within the Insights team at Massimo Zanetti Beverage, one of the largest vertically integrated coffee manufacturers in the world; providing coffee solutions from seed to cup. Michelle directs the digital presence of brands such as Chock full o’Nuts, Hills Bros, Kauai Coffee and Segafredo Zanetti, planning omnichannel programs within their top brick and mortar and ecommerce retailers through the lens of the consumer. When she steps out of the CPG space, you can find this former nonprofit leader actively involved in local volunteer organizations, keeping her daughters out of trouble, and sharing cups of coffee with friends.

Our favorite takeaways from this episode with Michelle:

• As marketers and sales people, we have to constantly look at the CPG space with our eyes open and be consumer-obsessed.
• The brands that are doing the best are the ones that find ways to make ads more personal and targeted.
• If you don't know the consumer you're targeting and the social commerce behind it, your brand may fall behind in reaching your audience.