Suzanne Skop, Head of Agency Partnerships at Instacart, joins us for a great discussion about the latest growth and innovation within retail enablement and how that is transforming how shoppers navigate the online and offline retail worlds. They discuss the latest capabilities spanning APIs, data & measurement, AI powered smartcarts, chatGPT, and even popup ice cream shops. Listen in to this great window into the maturation and sophistication of retail enablement capabilities and how they are driving greater brand value.