May 30, 2023
Tony Fung: Director of Shopper Marketing & eCommerce, Bob Evans Farms
Tony Fung joins Jennifer and Risa for a discussion covering a lot of ecommerce ground. He leads shopper marketing and ecommerce at Bob Evans Farms, a Post Holdings company. He started his career on the agency side supporting Kimberly-Clark and Frito Lay, before making the switch onto the client side for Unilever and Danone. Tony discusses the constant evolution occurring within omni-channel commerce, and the importance of staying up to speed at both a macro and micro level. He chooses "hybrid" as his word describing the current state of commerce; and expands on how convenience is driving hybrid shopping habits, and the importance of putting the consumer at the forefront of the conversation.
Join the Email List
Listen On
